Subscription Tracking

Newsroom can help you identify which articles drive the most subscriber conversions, supporting subscription models such as dynamic or metered paywalls. After enabling tracking, you will see total conversions in the top-left Pageviews card for any selected date range you have selected in the Top Articles dashboard.

Additionally, you can sort articles by both raw conversion counts and ranked conversion scores using the Engagement Score drop down.

If an article starts to convert users at a higher than normal rate, or starts to drop in conversions an alert will show in your alert right rail. You can also subscribe to receive notifications on Conversion alerts under your Manage Alerts setting.

User Segmentation

With subscription tracking enabled, you can see what your registered or subscribed users are reading using the drop down at the top of the dashboard.

Typically, “Registered” users are ones that have logged into your site, while “Subscribers” are paying customers. That being said, when implementing this product, you will pass us the users you want to be defined as “Registered” and “Subscribers,” so there are opportunities to use this feature to define other types of user segments that you can identify such as email newsletter subscribers or return readers.

This filter is currently available in all date ranges except for Today.

Please contact your Newsroom Engagement Manager or email newsroom-help@taboola.com to inquire about setting up subscription tracking.