Newsroom focuses on the workflow and interests of your editorial team – and your users!
You are producing tons of content every day, so you need to make sure your audience is engaged. With real-time data and actionable insights, Newsroom helps you improve site performance by making smart decisions about the content you create.
Who Benefits From Newsroom?
Newsroom is a tool that can be used by your whole editorial team to improve your website’s relevance and performance. So, who benefits from Newsroom specifically?
Authors – Authors can use Author-specific features that allow you to see how your articles are performing. Taking Newsroom insights, you can build your articles’ audiences. Learn more about how Authors can take advantage of Newsroom here.
Front Page and Section Editors – Front page and section editors can use our tools for tracking traffic on a specific, popular page of your site. Newsroom helps you decide which content to show, where to place the content for optimal performance and provides A/B testing tools. Learn more about how Front Page and Section Editors can take advantage of Newsroom here.
Social Editors – Social Editors can use Newsroom insights to understand not only what content has a lot of social traffic, but can receive alerts on what to post on social networks. Social Editors can also take advantage of our Topic Insights data, which shows what topics users coming from social platforms are most interested in – helping you decide what to cover. Learn more about how Social Editors can take advantage of Newsroom here.
SEO Specialists – SEO Specialists can use Newsroom insights from the Search tab to understand not only what content has a lot of search traffic, but can receive alerts on what is losing traction in search results and take action. SEO Specialists can also take advantage of our Topic Insights data, which shows what topics users coming from search are most interested in – helping you decide what to cover. Learn more here about how SEO Specialists can take advantage of Newsroom.
Our dashboards provide you with real-time information about the performance of your content, videos, and galleries. The dashboards allow you to see how your pages are trending, get a sense of your most popular pages and see where your traffic is coming from.
Newsroom data will be gathered only from pages on your site with a Taboola widget.
Discover Trending Article Topics
Our Topic Insights Dashboard allows you to pinpoint trending topics and spot opportunities for additional or new coverage. This dashboard provides a high-level view of the topics that users are reading throughout the Taboola network and how these same users consume the content of your site. It also allows you to see what proportion of users interested in a specific topic are going to your site for that coverage – giving you an idea of your ‘market share’ for that topic. This provides you with opportunities to ramp up coverage if your market share is below average. To learn more about our Topic Insights Dashboard, click here.
Optimize Front Page and Section Page Performance
If you have a large amount of traffic to your front page or section pages, Newsroom provides the tools you need to make the most out of this traffic. Our Front Page dashboard allows you to make informed decisions about not only content selection but optimal placement of content, to improve the overall performance of your page(s). The Front Page dashboard also offers A/B testing features, allowing you to to try out alternate versions of your content (headline or media type, for example) pick the best performer. For more, check out the Front Page dashboard.
You can remain up to date with your site’s performance by using Newsroom alerts, which provide you with information about instant hits, waning and peaking traffic from Google, opportunities around video, and even roundups of top-performing content pages. See more here on how to set up alerts through Newsroom.
Optimized For Television Screens
Our Dashboards have views that are optimized for large television screens. For more info, click here.
Ready to get started? Click here to find out more.